Facebook as a gateway to marketing activities Essay

Facebook as a gateway to marketing activities - Essay Example Facebook is one of the most renowned social network sites in the internet that tries to connect people around the world. It is one of the leading social network sites that have captured billions of people to get connected through virtual friend request and invitation. This website is known to provide more than just entertainment because it is also used to disseminate information to each of the member of the site. In today’s world’s activities where information can become so confusing at some point or very helpful in a way, people may no longer have the time to determine how they are bombarded with diverse idea everyday. In the case of website Facebook people are constantly moving with the trend without them trying to notice how they are used in it. In this paper, the proponent tries to emphasize a specific issue in which people can hardly notice about its existence. This is in line with the marketing strategy used by marketers by tapping social network sites particularl y Facebook. Facebook as a gateway to marketing activities Facebook members seem to know little about it that when they agree with the terms and conditions of the social network site during registration of their account, technically all information they shared with the site belong to Facebook management. The information they shared become the real property of Facebook management in which the member may actually have no real control over them. This is an advantage at the side of Facebook management because they may have necessary data to be processed into useful information for whatever purpose it may provide for their further benefits. Marketers are always studying their consumers and these include demographics or characteristics of human population including sex, religious background, social orientation, culture, education and many more. All of these information are very important to be learned in every marketing activity because through them a marketer will be able to create strate gic move in order to stimulate needs for their product or service offerings. Fortunately, marketers find their way in social network sites to study human behavior and characteristics of human population. For instance, the existence of News Feed and Mini Feed features at Facebook actually triggered privacy issues and discussion of their future influences (Hoadley et al. 50). Certainly this is just a proof that online social network site is not just built for purely interaction among members, but its design is leading forward to spiraling growth of tremendous possibilities. As one result that can be clearly observed, Facebook has become an easy way for business-oriented individuals to promote their service and product offerings. If this is the thought going on with the mind of these simple and ordinary individuals, then certainly there can be more going on in the minds of marketing professionals. In fact, the on-going trend of marketing activity is reaching to interactivity (Deighton and Kornfeld 4). This is a real case going on at Facebook as a social networking site adhering to create healthy interaction among people in every walk of life around the world. Facebook is built to create profit Facebook as an online social network site is instituted to gain and create profit. In order to reach this corporate goal, the management needs to acquire many members as many as possible. This is the reason why there is always an option for ‘friend request’ so as to substantially increase the number of members. The higher number of members is directly associated with the profit or revenue to be obtained. In 2010, the Wall Street Journal reported $710 million estimated revenue of Facebook but other estimates had been revealed to be around $1 to $1.1 billion. These are just estimates at some level but the main point is that Facebook does not start gaining these ranges of revenue. They had started from a very humble beginning. Everything started to go for Facebook ’s favor when the number of their online members had